Thursday, September 06, 2007

IPod Paradigm Shift Revisited - 80GB and 160GB iPods


I was talking to a friend yesterday who initially could not understand why anyone would want one of the 80GB or 160GB iPods announced by Apple yesterday. After a brief discussion I convinced him that these would be great and loved by many people.

I have commented previously about the “iPod paradigm shift” which is based on carrying all of your music with you versus just part of your collection. I currently have a 20GB iPod which is full and my music collection is much larger. (I don’t have a new iPod because I am waiting to purchase at least one new larger one when I get a new MacBook to replace my much-loved PowerBook which does not have USB 2.0).

An example of this paradigm shift in action can be illustrated by my experience today. In my wonderful afternoon with my young daughter, Sophie, we were listening to my 20GB iPod while we were driving. At the time we were listening to an “on-the-go” playlist created with Sophie’s three current favorite songs: “Last Dollar (Fly Away)” by Tim McGraw, “The Sweet Escape” by Gwen Stefani, and “Yellow Submarine” by the Beatles. By the way, Sophie asked about Yellow Submarine out of the blue last week. Of course, being a classic Beatles song, I had it on my iPod. Well the specific experience during the drive was when I asked Sophie if she would like to listen to some other Beatles songs since she liked Yellow Submarine so much. And of course this was easily accomplished because I have a large selection of Beatles songs on my iPod (as well as hundreds of other artists). To top it off, Sophie, 6-years old, was easily able to navigate the iPod with some simple directions from me to set it all up.

As a final note, I admit that I have really not grown up and still love to listen to loud music. Later in the evening when I was driving home after my day with Sophie, I was jamming to The Tragically Hip in my car. This band, far different than the Beatles, was also on my beloved iPod.

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